The Art of GAIA
Goddess of Earth. Mother of all life. Personification of spirit.
GAIA embodies creativity rooted in nature, culture, and timeless beauty. The agency’s name reflects its mission: to nurture brands with depth, soul, and a strong sense of place.
A full-service house to leading brands in luxury fashion, hospitality, nightlife, travel, and resorts. Through global wholesale strategy, cinematic content, immersive events, and influencer campaigns, we craft end-to-end solutions that connect, captivate, and endure.
From high-impact fashion sales and refined product launches to intimate influencer retreats and innovative pop-up experiences, every touchpoint is thoughtfully curated to drive brand awareness, footfall, traffic, engagement, and ultimately, the bottom line.
GAIA Showroom
From showroom to storefront, we orchestrate a seamless journey in wholesale distribution. Uniting the world’s most coveted luxury fashion brands with premier global retailers, our distinguished portfolio graces the halls of Selfridges, Harvey Nichols, Saks Fifth Avenue, Bloomingdale's, Nordstrom, and Revolve, internationally. With over two decades of industry expertise and unwavering relationships, we offer more than introductions, we cultivate enduring partnerships.
Adopting a refined approach, we guide your brand through strategic market entry, meticulous negotiations, and careful compliance management. Every step ensures the preservation of your brand’s integrity and elevates its profitability. Where luxury meets legacy, we handle the complexities with precision, allowing you to focus on what you do best, crafting timeless style.
GAIA Studio
We are a full-service creative visionary, specialising in image-making with purpose. We collaborate with world-renowned photographers, glam artisans, and post-production artists to deliver seamless, end-to-end creative across eCommerce, global editorial campaigns, and movement in motion. Our work holds weight, breath, and presence.
From the first spark of concept to the final, flawless frame, we shape cohesive visual narratives that not only elevate brand presence but resonate with cultural relevance. Every touchpoint is considered. Every detail, intentional. Our work fuses strategy with style, where creative vision meets commercial performance.
We align strategy with soul. Vision with sensuality. Performance with poetry.
GAIA Moments
A luxury brand experience agency, creating exquisite, immersive moments that embody your brand’s expression. We curate high-touch activations, from opulent Alpine escapes to exclusive spa retreats, sun drenched luncheons and high society cultural affairs, we orchestrate transformational journeys for discerning tastemakers and content creators.
We align influence with intention, harnessing the power of storytelling to drive enduring brand affinity, desire, devotion, and resonance across fashion, beauty, travel, hospitality and tourism. We craft narratives that captivate and convert.
GAIA Influence
We craft sophisticated influencer campaigns that build credibility, inspire loyalty, and deliver measurable results.
Blending proprietary technology with a curated, human-led approach, we manage end-to-end programs across fashion, beauty, travel, and hospitality, partnering with globally relevant talent and tastemakers.
With deep industry insight and a vast network, we connect brands to audiences through thoughtful storytelling, strategic alignment, and cultural relevance.
Driven by data. Defined by taste. Designed to perform.
Powered By
Lee Bloor and Matthew Lucian are the alchemists behind GAIA, weaving energy, intention, and experience into every brand they touch. Bound by fate and a shared vision, their journey spans 18 years, both in life and business, creating, manifesting, and elevating brands beyond the ordinary.
From the first spark of an idea to full-scale global expansion, they have built and sold two multimillion-pound businesses, most notably Lavish Alice, a label that transcended fashion into artistry, draping A-list icons like Kendall Jenner, Gigi Hadid, and Katy Perry in its magic. With a deep-rooted understanding of design, marketing, and experiential storytelling, they mastered every aspect of scaling a brand, from creation to consciousness.
Now, through GAIA, they channel their expertise into crafting immersive, soul-stirring brand activations. They don’t just tell stories; they create realms, where engagement becomes ritual, moments become memories, and brands become legends.